For every lead added to your DenGro account—whether automatically or manually—a consent shield will be displayed.
The consent shield appears on every lead’s profile page
It also shows in the task summary for new leads on your Today page
📋 What Does the Consent Shield Indicate?
The consent shield shows what type of consent has been captured for that lead.
✅ How Is Consent Usually Captured?
Consent may be collected through:
Lead completes an online enquiry or contact form on your website or landing page
Lead responds to ads on Facebook or Instagram and shares contact details
Lead interacts with your practice’s live chat or chatbot
Consent obtained in person at your practice
Consent obtained over the phone
💡 You should capture consent whenever a lead enquires about treatment and wants to be contacted for more info or booking.
⚖️ GDPR Legal Bases Captured by DenGro
DenGro tracks two legal bases under GDPR:
Legitimate Interest
You have consent to contact and discuss the specific dental treatment the lead is interested in.(Marketing) Consent
You have consent to send emails and SMS promoting other treatments or services.
🟡 Consent Shield Colours & Meaning
The shield will display in one of four colours, based on the consent captured:
Colour | Meaning |
🟡 Yellow | Legitimate Interest has been captured |
🟢 Green | Both Legitimate Interest AND Marketing Consent captured |
🟢 & 🔴 Green & Red | Either Legitimate Interest OR Marketing Consent captured, but not both |
🔴 Red | Neither Legitimate Interest nor Marketing Consent captured |
ℹ️ Hover over the shield to see a tooltip explaining what consent is recorded.
✍️ Updating Consent
You can update the consent details at any time by clicking the consent shield badge.