When attributing leads to a channel we are following the attribution as defined by Google Analytics.
Using the following UTM parameters we will attribute leads to the channels as below:
These are case sensitive, you must use lower case to ensure these are accurately mapped and tracked. Lower case is universally how utm parameters are set.
If you are using the DenGro capture hook or Zapier to connect your leads you must ensure that you have mapped your attribution to the relevant field for this logic to then apply.
Paid Search
if GCLID is set
OR
referral domain is a search engine AND
utm_mediumis one of [cpc|ppc|paidsearch|paid-search]We define a search engine as one of the following:
[Google|Bing|Yahoo|AOL|DuckDuckGo|Sogou|Baidu|Ecosia]
Paid Social
if
facebook_ad_idis setOR
referral domain is a social network AND
utm_mediumis one of the following:
[cpc|ppc|paidsocial|paid-social|paid_social|fbads|facebookppc|fb-ppc]We define social networks as one of the following:[
Facebook|Twitter|tiktok|Pinterest|SnapChat|Instagram|LinkedIn|Weibo|Tumblr|YouTube|WhatsApp|WeChat]
Other Online Advertising
if
utm_mediumis one of[cpc|ppc|paidsearch]
Organic Search
If referral domain is a search engine AND utm_medium is null or organic
We define a search engine as one of the following:
[Google|Bing|Yahoo|AOL|DuckDuckGo|Sogou|Baidu|Ecosia]
Social
referral domain is a social network
OR
utm_mediumis one of the following:
[social|social-network|social-media|sm|social network|social media]We define social networks as one of the following:[
Facebook|Twitter|tiktok|Pinterest|SnapChat|Instagram|LinkedIn|Weibo|Tumblr|YouTube|WhatsApp|WeChat]
Referred By Another Practice
if referral URL is set
Direct
if
utm_mediumisnull
Direct is also used if we have been unable to determine how the lead was captured.
Unavailable
If none of the above criteria is met
Other Channels
If utm_medium is defined, DenGro will set the Channel according to Google Analytics’ categorisation of Mediums and Channels.
Where UTM parameters are missing, but a referral URL is captured, DenGro will set the Channel according to the domain using the following logic.
DenGro will assume the Channel is ‘Social’ for domains that contain the following: Facebook, Twitter, Pinterest, Snapchat, LinkedIn, Weibo, Tumblr, YouTube, WhatsApp, WeChat.
DenGro will assume the Channel is ‘Organic Search’ for domains that contain the following: Google, Bing, Yahoo, AOL, DuckDuckGo, Sogou, Baidu, Ecosia.