Learn how DenGro tracks the value of a lead from enquiry to treatment, and how it reflects potential revenue for your practice.
🔍 What is the 'Potential' Value?
When viewing the Leads page, you’ll notice a 'Potential' value (£) next to each lead.
This is an estimate of how much the lead could be worth to your practice.
📌 Internal Use Only: This value is not visible to leads.
📊 Based on Industry Averages: By default, treatment values are set using industry benchmarks.
🛠️ Customisable: You can update these values at any time on the Treatments page to better reflect your practice’s pricing.
✅ What is the 'Confirmed' Value?
Once a lead confirms they are going ahead with treatment, you’ll be prompted to enter the 'Confirmed Value' – the actual agreed cost of the treatment.
🔄 What Happens When Treatment Starts?
When a lead is marked as ‘Treatment Started’ in DenGro:
The Potential Value will change to £0
The Confirmed Value is now captured and used for reporting
This ensures your reports reflect actual revenue rather than estimates.