DenGro Practice Support Team

Learn how DenGro tracks the value of a lead from enquiry to treatment, and how it reflects potential revenue for your practice.

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When viewing the Leads page, you’ll notice a 'Potential' value (£) next to each lead. This is an estimate of how much the lead could be worth to your practice.

📌 Internal Use Only: This value is not visible to leads.

📊 Based on Industry Averages: By default, treatment values are set using industry benchmarks.

🛠️ Customisable: You can update these values at any time on the Treatments page to better reflect your practice’s pricing.

- 📌 Internal Use Only: This value is not visible to leads.
- 📊 Based on Industry Averages: By default, treatment values are set using industry benchmarks.
- 🛠️ Customisable: You can update these values at any time on the Treatments page to better reflect your practice’s pricing.

Once a lead confirms they are going ahead with treatment, you’ll be prompted to enter the 'Confirmed Value' – the actual agreed cost of the treatment.

When a lead is marked as ‘Treatment Started’ in DenGro:

The Potential Value will change to £0

The Confirmed Value is now captured and used for reporting

- The Potential Value will change to £0
- The Confirmed Value is now captured and used for reporting

This ensures your reports reflect actual revenue rather than estimates. ​ ​

What is the 'Potential Revenue/Opportunity' value?

Find answers and get help from Intercom Support and Community Experts

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What is the 'Potential Revenue/Opportunity' value?

🔍 What is the 'Potential' Value?

✅ What is the 'Confirmed' Value?

🔄 What Happens When Treatment Starts?