If you're investing in marketing to attract new or returning patients, having robust lead tracking is essential to measure campaign performance and understand return on investment (ROI).
🎯 Why Lead Tracking Matters
Lead tracking allows you to:
See which campaigns generate leads
Identify marketing channels that need improvement
Understand user behaviour on your website or landing pages
🔗 How Lead Tracking Works
Lead tracking (or attribution) is set at source—this can be done by:
Your in-house marketing team
Your marketing agency
Once in place, DenGro acts as the end point, receiving tracking data and presenting it in a way that enables smarter marketing decisions.
🛠️ DenGro's Role
DenGro helps you:
Capture UTM parameters on a lead level
Report on lead volume and origin by channel, source, campaign, or ad
Add external users (e.g. agency analysts or integrators) with limited permissions
Test lead forms and audit test activity
Access a Developer Doc in every account with integration instructions
✅ Best Practice Checklist for Practices
We recommend a team member is responsible for:
🔍 Tracking campaigns and lead sources
Know which campaigns are live and where leads come in (e.g., contact forms)
🌐 Maintaining your website/landing page forms
Ensure forms:
Are functional
Have spam protection
Capture tracking data (e.g., UTM parameters)
Pass tracking info correctly to DenGro
🔄 Regularly testing connections
After any updates, test lead submissions to ensure everything still works
📣 Raising issues
If data stops appearing in DenGro, alert your agency or web team immediately
🆘 When DenGro Support Can Help
DenGro can assist only if:
Tracking is fully set up on your site, but data isn’t flowing into DenGro.
In this case, please provide details and we’ll investigate.
🧾 What DenGro Does Not Cover
DenGro is not responsible for:
Your actual marketing campaigns or strategy
The setup or performance of tracking parameters
Managing your agency relationships or accountability
Deciding who handles form connection/testing (this is between you and your agency)