Call tracking helps you monitor and improve the effectiveness of your marketing efforts—making sure every pound spent works harder for your dental practice.
📞 What Is Call Tracking?
Call tracking gives you full visibility over every inbound call, allowing you to:
Attribute enquiries and revenue to specific marketing efforts
Identify which campaigns are driving real results
Understand a lead’s journey across your website
Listen to call recordings to assess team performance
🦷 Why Is Call Tracking Important for Dental Practices?
As a dental practice, your phone is one of the biggest lead generators—yet often the most difficult to track.
You're likely investing in:
Local magazine or print advertising
Google Ads and SEO
Facebook or Instagram campaigns
But without call tracking, you may not know which of those is actually driving calls.
🎯 Example
You're running a teeth whitening campaign on Facebook, but you're not seeing many form submissions. However, you are getting more phone calls.
With call tracking (e.g., via Mediahawk), you'd discover that the Facebook ad is actually prompting people to call rather than fill in a form. That insight helps you:
Avoid cutting a campaign that’s performing well
Increase marketing ROI
Better allocate your advertising budget
🧩 How Is Call Tracking Set Up?
There are two main types of tracking numbers:
🔁 Dynamic Numbers (for websites)
A unique number is shown to each website visitor
Allows you to track traffic sources, keywords, and page visits
We recommend placing it on every page to maximise data capture
Without full website coverage, you'll miss key visitor insights.
🗂️ Static Numbers (for offline campaigns)
Use one trackable number per campaign or channel (e.g., brochure, print ad, email)
Helps you identify which offline sources are driving calls
These can be grouped into campaigns for easy analysis
📍 Can It Help with Location Targeting?
Yes! Call tracking can identify:
📍 Region, county, town, or postcode prefix (for landline calls)
🕒 Day, time, and hour of calls
This data helps optimise staffing levels and plan marketing around your busiest times.
🎧 Are Call Recordings Available?
Absolutely.
Listening back to calls allows you to:
Check how staff handle calls
Identify missed sales or follow-up opportunities
Ensure correct procedures are followed
Provide tailored training to improve performance
For example: Are they entering lead details into DenGro correctly? Are they upselling effectively?
✅ Summary: Key Benefits of Call Tracking
Maximise your marketing ROI
Identify and protect high-performing campaigns
Gain full insight into lead journeys and call behaviour
Train your team with real conversations
Improve enquiry conversion and fill more appointments
Want to get started with call tracking?
Check out our guide on 👉 Setting Up Call Tracking in DenGro