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How Does a Call Tracking Integration Help My Practice?

Learn how call tracking boosts your dental practice’s marketing ROI by revealing which campaigns truly drive patient calls.

Michael Doe avatar
Written by Michael Doe
Updated over 2 weeks ago

Call tracking helps you monitor and improve the effectiveness of your marketing efforts—making sure every pound spent works harder for your dental practice.

📞 What Is Call Tracking?

Call tracking gives you full visibility over every inbound call, allowing you to:

  • Attribute enquiries and revenue to specific marketing efforts

  • Identify which campaigns are driving real results

  • Understand a lead’s journey across your website

  • Listen to call recordings to assess team performance


🦷 Why Is Call Tracking Important for Dental Practices?

As a dental practice, your phone is one of the biggest lead generators—yet often the most difficult to track.

You're likely investing in:

  • Local magazine or print advertising

  • Google Ads and SEO

  • Facebook or Instagram campaigns

But without call tracking, you may not know which of those is actually driving calls.

🎯 Example

You're running a teeth whitening campaign on Facebook, but you're not seeing many form submissions. However, you are getting more phone calls.

With call tracking (e.g., via Mediahawk), you'd discover that the Facebook ad is actually prompting people to call rather than fill in a form. That insight helps you:

  • Avoid cutting a campaign that’s performing well

  • Increase marketing ROI

  • Better allocate your advertising budget

Mediahawk Call Tracking Reports Dashboard

🧩 How Is Call Tracking Set Up?

There are two main types of tracking numbers:

🔁 Dynamic Numbers (for websites)

  • A unique number is shown to each website visitor

  • Allows you to track traffic sources, keywords, and page visits

  • We recommend placing it on every page to maximise data capture

Without full website coverage, you'll miss key visitor insights.

🗂️ Static Numbers (for offline campaigns)

  • Use one trackable number per campaign or channel (e.g., brochure, print ad, email)

  • Helps you identify which offline sources are driving calls

  • These can be grouped into campaigns for easy analysis


📍 Can It Help with Location Targeting?

Yes! Call tracking can identify:

  • 📍 Region, county, town, or postcode prefix (for landline calls)

  • 🕒 Day, time, and hour of calls

This data helps optimise staffing levels and plan marketing around your busiest times.

Tracking area on map

🎧 Are Call Recordings Available?

Absolutely.

Listening back to calls allows you to:

  • Check how staff handle calls

  • Identify missed sales or follow-up opportunities

  • Ensure correct procedures are followed

  • Provide tailored training to improve performance

For example: Are they entering lead details into DenGro correctly? Are they upselling effectively?


✅ Summary: Key Benefits of Call Tracking

  • Maximise your marketing ROI

  • Identify and protect high-performing campaigns

  • Gain full insight into lead journeys and call behaviour

  • Train your team with real conversations

  • Improve enquiry conversion and fill more appointments


Want to get started with call tracking?
Check out our guide on 👉 Setting Up Call Tracking in DenGro


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