DenGro will be able to track where your leads are coming from via attributes which are captured using UTM parameters and then passed over via hidden fields in the code of your website form.
What are UTM parameters?
Urchin Tracking Module (UTM) parameters -they’re the messy looking bits of code that sometimes appear after a webpage’s URL:
By adding campaign parameters to links that your prospects and patients click on, you can collect information about the effectiveness of your marketing, and identify which activities are most effective.
For example, if you add UTM parameters to all your Facebook ad URLs, DenGro can track which specific advert your lead clicked on. This allows you to see which messages and promotions your leads find most attractive.
How do I create UTM's?
You can easily generate a URL with a relevant UTM for your campaign with a URL Builder.
We recommend using the URL Builder tool that’s built into Google Analytics.
It provides a clear breakdown of the sections you want to add (e.g. campaign, medium, term, etc.).
You can see how the simple form works below.
Tips for setting UTM Parameters & Tags
Below are the most important guidelines to follow when using UTMs in URLs. Make sure to capture the rules and conventions in a document that’s available to everyone in your organisation.
Use setting tags consistently. It doesn’t matter whether you use ‘cpc’, ‘paid’, or ‘promoted’ to signify paid traffic from an ad platform. What is important is that you use that tag to mean the same thing throughout your tagging and reporting activities. If different people in different parts of your organisation use ‘cpc’, ‘paid’ and ‘promoted’ interchangeably for the same type of traffic, your data won’t be properly aggregated.
Use case consistently. UTM tags are case sensitive. Always use a clear rule for capitalisation and follow it religiously.
Create a naming convention for campaign. The exact naming convention depends on the setup for your business. Here are some guidelines:
Keep names as short as possible, while still unique and descriptive of the campaign. Abbreviations are useful only if they are easy to understand. Avoid identical long phrases in multiple campaign names.
Start the name with what’s unique to the campaign. The name will often be truncated when looking at it in DenGro. If you advertise in different countries, use an abbreviation for the country in the campaign name. For example, UK, DE, SE.