DenGro will be able to track where your leads are coming from via attributes which are captured using UTM parameters and then passed over via hidden fields in the code of your website form.
What are UTM parameters?
Urchin Tracking Module (UTM) parameters -they’re the messy looking bits of code that sometimes appear after a webpage’s URL:
How do I create UTM's?
You can easily generate a URL with a relevant UTM for your campaign with a URL Builder.
We recommend using the URL Builder tool that’s built into Google Analytics.
It provides a clear breakdown of the sections you want to add (e.g. campaign, medium, term, etc.).
You can see how the simple form works below.
By adding campaign parameters to links that your prospects and patients click on, you can collect information about the effectiveness of your marketing, and identify which activities are most effective.
For example, if you add UTM parameters to all your Facebook ad URLs, DenGro can track which specific advert your lead clicked on. This allows you to see which messages and promotions your leads find most attractive.