When attributing leads to channels, DenGro follows Google Analytics’ attribution rules. To ensure accurate tracking, use lowercase UTM parameters — they are case sensitive! 🔍
🔗 Connecting Leads via DenGro Capture Hook or Zapier
Make sure your attribution fields are correctly mapped so DenGro can apply this logic properly.
📊 Channel Attribution Rules
🔍 Paid Search
If GCLID is set
ORReferral domain is a search engine AND
utm_mediumis one of:
cpc,ppc,paidsearch,paid-search
Search engines include: Google, Bing, Yahoo, AOL, DuckDuckGo, Sogou, Baidu, Ecosia.
📱 Paid Social
If facebook_ad_id is set
ORReferral domain is a social network AND
utm_mediumis one of:
cpc,ppc,paidsocial,paid-social,paid_social,fbads,facebookppc,fb-ppc
Social networks include: Facebook, Twitter, TikTok, Pinterest, Snapchat, Instagram, LinkedIn, Weibo, Tumblr, YouTube, WhatsApp, WeChat
💻 Other Online Advertising
If
utm_mediumis one of:cpc,ppc,paidsearch
🌱 Organic Search
Referral domain is a search engine AND
utm_mediumis null ororganic
🌐 Social
Referral domain is a social network
ORutm_mediumis one of:
social,social-network,social-media,sm,social network,social media
🔄 Referred By Another Practice
If referral URL is set
🚪 Direct
If
utm_mediumis null (no value) and no other rule matchesAlso used if DenGro can’t determine how the lead was captured
❓ Unavailable
If none of the above criteria are met
Or if
utm_mediumis set but no other rule matches
📈 Other Channels
If
utm_mediumis defined, DenGro maps it according to Google Analytics’ categories
🤔 Missing UTM Parameters?
DenGro uses referral URL domain logic:
Domains matching social networks → Channel = Social
Domains matching search engines → Channel = Organic Search
If you have questions or need help mapping your attribution, please get in touch with DenGro Support! 👍