Lead attribution links your patient leads to your marketing efforts. It tells you:
What attracted a lead
Which ad or campaign they clicked
What channel brought them in (e.g., Facebook, Google)
Understanding this helps you make smarter marketing decisions.
💡 Why Is This Important?
If you're running both Facebook and Google Ads, attribution shows you which is working better. You can invest more where it works — and cut what doesn't.
DenGro’s Lead Attribution makes this process clear and actionable.
🔍 What Attribution Data Does DenGro Capture?
DenGro accepts standard UTM parameters used in Google Analytics. These are the key data fields:
Parameter | Purpose | Example |
| Refers to where traffic comes from | Google, Instagram |
| Communication method | PPC, email |
| Name of the campaign | januarysale, invisalignpromo |
| (Paid ads) Keywords used | “teeth whitening”, “implant dentist” |
| Differentiates similar ads or links | lifestylevideo, productvideo |
| Campaign ID for GA4 | abc123 |
| Platform responsible for traffic | Search Ads 360 |
| Type of ad creative | video, banner |
| Targeting strategy | remarketing, prospecting |
| Ad name | springoffer1 |
🔗 How UTM Parameters Work
Each UTM parameter needs a value. Together, they describe where a lead came from.
Example – January Email Campaign:
iniCopyEditutm_source = existing-patient-list utm_medium = email utm_campaign = january-sale
✍️ Manually Added Leads
When you add a lead using the ‘Add New Lead’ button, DenGro asks:
How did the lead get in touch? (Facebook, Phone, Visit, etc.)
How did they hear about you? (Free text)
This is known as Capture Data, and it’s still valuable for attribution, especially for offline channels.
🧰 Tools & Resources
Here are some helpful links:
✅ Final Notes
Attribution helps you assess your return on investment (ROI).
DenGro displays this data in each lead’s profile.
Ensure your website forms are capturing and passing tracking data correctly.
Always test your URLs and lead forms to ensure attribution data flows into DenGro.