Attribution refers to the source where a lead originated before submitting their details to your practice. Accurate tracking helps you understand which marketing efforts are working.
🔍 What Is Lead Attribution?
Attribution identifies where a lead came from — whether that’s a Google ad, Facebook campaign, or your practice website.
With proper tagging and tracking (e.g. via Google Analytics or DenGro's JavaScript), the lead’s journey can be captured when they submit a form.
🔐 Does Tracking Always Work?
Tracking may be impacted by:
Use of incognito/private browsers
Missing or disabled tracking scripts
Incomplete form setups
These variables can prevent DenGro from receiving complete data.
📊 What Does DenGro Track?
DenGro automatically assigns attribution based on the data received at the point of lead capture.
This data is aligned with Google Analytics' structure, including:
Channel (e.g. Paid Search, Organic, Social)
Source (e.g. Google, Facebook)
🛠️ Who Sets Up Tracking?
Lead tracking must be set at the source, i.e. on the website or landing page form.
DenGro does not create or insert tracking – we interpret what your site or form sends us.
Who’s responsible:
Your marketing agency or internal web team must set up and maintain correct tracking.
It’s important that tracking data persists through the lead’s journey to the form submission.
✅ Testing Your Tracking
We strongly recommend:
Testing all lead forms
Checking the Lead Profile page in DenGro to ensure attribution data appears correctly
If attribution is missing or incorrect:
Contact your marketing team or web developer
Ensure your form is capturing and passing the correct tracking parameters
📝 Setting Custom Attributions
You can manually record lead sources that aren’t tracked automatically — such as walk-ins, flyers, or newspaper ads.
To set up custom sources:
Go to Settings (⚙️ icon at top right)
Select Details
Scroll to Attribution Sources
Add your custom source and assign a Channel
These will now appear in the “How did the lead hear about you?” dropdown when manually adding a lead.
💡 Final Tips
All new forms connected to DenGro should be tested for attribution accuracy
Attribution helps track marketing ROI, so ensuring it works well benefits both your practice and your agency
DenGro Support can help investigate issues after correct tracking is confirmed on your end