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How Special Links Enhance Your Nurturing Automations

Special links in DenGro automations personalise messages, boost engagement, and track lead actions to improve conversions.

Louise Buscombe avatar
Written by Louise Buscombe
Updated today

In DenGro’s automated nurturing emails and SMS, special links play a vital role in personalising communication and guiding your leads through their journey. These links make your messages interactive and help track lead engagement. πŸ“§βž‘οΈπŸ“²


What Are Special Links? πŸ€”

Special links are unique URLs embedded within your automated messages that serve different purposes, such as:

  • Allowing leads to book appointments easily πŸ“…

  • Directing leads to specific treatment pages on your website 🦷

  • Tracking whether a lead clicks a link to measure engagement πŸ“Š

  • Enabling personalised actions based on the lead’s journey πŸš€


Types of Special Links in DenGro Automations πŸ“‹

1. Appointment Booking Links πŸ“†

These direct leads straight to your online booking system to schedule consultations or treatments seamlessly.
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2. Treatment Links 🦷

Links that take leads to detailed pages about the treatment they enquired about, helping educate and encourage decisions.

3. Tracking Links πŸ‘€

Used behind the scenes to see which messages get clicks, helping you monitor what content works best.


Why Use Special Links? 🎯

  • Improve lead engagement with clear calls to action

  • Make it easy for leads to take the next step without hassle

  • Gain valuable insights on what content resonates with your audience

  • Personalise messages dynamically, increasing conversion chances


Can I Customise the Special Links? ✨

While DenGro automatically generates these links based on your practice details and treatments, you can customise surrounding email and SMS copy to reflect your brand voice and style.

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