DenGro tracks where your leads come from by capturing UTM parameters through hidden fields in your website form code.
What are UTM Parameters? ❓
UTM (Urchin Tracking Module) parameters are the bits of code added to the end of URLs, like this:
?utm_source=facebook&utm_campaign=springpromo
Without UTM parameters you're guessing on where the lead came from. Adding UTM's to the URL's and hidden in the code of your digital campaigns gives you the answers you need on where your traffic is coming from, which channels are performing and what's driving real results.
Example: Adding UTMs to Facebook ad URLs lets DenGro track which advert a lead clicked, helping you spot your most effective promotions.
How do I create UTMs? 🛠️
You can generate UTM-tagged URLs easily with a URL Builder tool. We recommend:
Google Analytics URL Builder — simple form to fill out sections like campaign, medium, term, etc.
Visual aid suggestion: Screenshot of URL Builder form
Tips for Setting UTM Parameters & Tags ✅
Make sure everyone in your team follows these rules to keep your data accurate and consistent:
Use tags consistently:
Whether you use ‘cpc’, ‘paid’, or ‘promoted’, make sure the same tag always means the same thing.
❌ Mixing tags = messy data!Use consistent case:
UTMs are case sensitive, so decide on capitalisation rules and stick to them.Create a campaign naming convention:
Keep names short but unique and descriptive
Use understandable abbreviations only
Avoid repeating long phrases in multiple campaign names
Start names with what’s unique (e.g. country codes like UK, DE, SE)
Campaign names may be truncated in DenGro, so keep the start clear