What does ‘attribution’ mean when tracking leads?
Attribution refers to the source of where a lead came from to submit their details to the practice.
Depending on tagging and tracking that can be done through Google Analytics or with a piece of DenGro JavaScript, the journey a lead takes to submit their details can be pulled through the form when they submit their details.
This tracking can vary depending on whether the lead is using an incognito/private browser as well as depending on what tracking has been enabled on the website, landing page, and even the form itself.
Can DenGro track the same stuff as Google Analytics?
Based on the data DenGro receives we then assign attribution automatically. That assignment is based on a number of criteria, which we have aligned with Google Analytics’ definition of attribution data – such as Channel and Source.
Please note that if you use Google Analytics in your business, Google will stop processing data for any UA (Universal Analytics) properties on 1st July 2023.
If you haven’t already done so should migrate your data from UA to GA4 (Google Analytics 4) otherwise any related tracking (or goals) you have in place will stop working.
Who sets up the tracking so DenGro can attribute leads accurately?
Tracking a leads journey into DenGro is set at source (ie from the form on the landing page that the lead has come from).
DenGro does not set the tracking, we can interpret what data your form submission share with us and then attribute it based on the Google Analytics definition.
It's critical that whoever manages your website/landing pages (your website developer/marketing agency) has sufficient tracking in place which is then captured and passed over to DenGro when the form submits.
We would always recommend testing your forms and ensuring that on your lead profile page you have all the available information on where the lead came from.
If this is missing or incomplete, please ask the person/agency who is managing these campaigns and connecting them to DenGro to review and potentially update the form/s with the tracking information they are sharing with us.
Any new forms that you connect to DenGro need to be tested and reviewed in this way.
Can I set my own custom attributions?
You can set your own custom attribution channels that can then be selected when adding a lead manually into DenGro. This is great for recording if someone saw a sign outside that encouraged them to come in, or if you do a leaflet run, or place an ad in a local paper.
To set these up, you’ll need to have Manager level access to DenGro.
Simply go to Settings (the cog symbol at the top right) and select Details. Scroll down to Attribution Sources and follow the prompt to enter your custom source and set the relevant Channel for additional reporting.
The custom attributions will then appear in the “How did the lead hear about you” drop-down menu when each relevant Channel category is selected.
