1) I have added UTM parameters to my landing page form, why are leads coming through with no tracking information displayed on the lead profile?
DenGro will be able to report on the tracking information that is being passed over to us when the form submits. If you aren't seeing any tracking information displayed this is usually due to your form not passing this data to us.
The UTM parameters included in the URL structure on your landing page will be passed over to DenGro via hidden fields in the code of your landing page.
These hidden fields need to be populated with the value of the URL parameters.
An example of hidden fields and values that you may use are:
input type="hidden"
gclid=gclid789798980
utm_source=google
utm_campaign=invisalign-spring-sale
utm_content=spring-sale-video
utm_term=invisalign
utm_medium=ppc
landing_url=https://practice.dengro.com
capture_url=https://practice.dengro.com/">
This would show you how it may look in the HTML of your site with the relevant values to be populated.
OR
If you are seeing leads come through without the parameters included, you need to start by checking that your form is capturing these values via hidden fields in the settings of your form. If you haven't got them included, please add them and then retest your form to see if this attribution now shows.
2) I have UTM parameters and hidden fields in place. Why are my leads coming through with no or limited tracking information displayed?
If you have UTM parameters in place and these values are captured via a hidden field and you are seeing either no or limited tracking information you need to check these values are mapped in correctly so DenGro understands how to attribute them.
If you are using a webhook to send in data (so Zapier or a DenGro capture hook) you need to ensure the data you pass is mapped in to the relevant field.
Please review your Zap or Capture hook to check that the value is mapped to the correct field.
If these are empty or only partially mapped, then update all the fields you have data for i.e. source should be mapped to the 'UTM source' field.
3) I have tracking data showing but the channel is being attributed incorrectly.
When attributing leads to a channel we are following the attribution logic as defined by Google Analytics.
Please ensure you review how we attribute here.
Please review your Zap or Capture hook to check that the value is mapped to the correct field and every field you have a value for is mapped.
For example if you haven't mapped in GCLID in your Zap or capture hook this could impact the channel not being attributed to 'Paid Search' and showing as 'Direct' instead.
Please ensure that you aren't using capitals on your UTM's as these are case sensitive.
4) How do I track where my leads are coming from if my site uses the DenGro Form Builder?
If you are using the DenGro form builder the snippet of code you generate and then embed on your page will include our data capture library which tracks where the lead came from.
As long as the page that the form is placed on includes UTM parameters which are set correctly, this library will extract them from the URL and pass them through to DenGro.